"How do I find customers?"
"Will people invest in my idea?"
Building a great product is only half the battle.
Now let's win over the people who'll buy it.
HELLO, I'M AUGUSTINA
I help early-stage B2B tech founders identify their ideal customers, kick-start growth and bring in revenue.
If you've started a business and you're ready to grow, it might feel like you need to have all the answers right now:
Who do I sell to first?
Should I have a strategy in place?
How do I keep up with a market that's moving all the time?
Making sales, securing investment and creating long-term growth can feel all-consuming. At worst, it can feel like a knotty problem that's impossible to untangle.
I help founders build sustainable growth. How? By communicating their business's value in the right way, to the right people, in the right places.
I can help you do the same. If you'd like a fresh pair of eyes on your business's growth plans, let's talk.
WHY WORK WITH ME?
Get outside help with an insider's perspective.
You’re the expert on your product. You can talk about it all day long.
But for some reason, it's not translating into sales. Why?
Your ideal customer isn’t looking for your product.
They’re looking for a solution to their problem.
If they're confident you can take that problem off their hands?
They’ll choose you.
The answer doesn't lie in yet another sales or marketing framework. (Usually found at 2 a.m. when you're deep in a Google rabbit hole, am I right?)
The most compelling reason to buy from you often lies in plain sight.
But it can be hard to see it when you're so deeply embedded in your business.
I have 14 years' marketing experience, 6 of those growing tech startups. Here's the one thing I've learned in that time, that founders often overlook.
This is where I come in. If you want someone to take a fresh look at your business, let's talk.
Results I've delivered.
MY PREVIOUS WORK
Generating over $700k in new quarter bookings for Motorola Solutions
$700k
in new quarter bookings
$313k
Bookings increase after product repositioning
New Products and Solutions Category at ISC West 2024
Award-winning
Led two highly successful Motorola hardware product launches generating over $700k in new quarter bookings, through targeted positioning, go-to-market (GTM) strategy, and hands-on sales enablement and training.
Won industry award for the Alta Aware iPad app at ISC West with compelling product positioning, aided by cross-functional collaboration with international product and engineering teams.
Planned and implemented fully integrated launch marketing campaigns as part of GTM strategy for Motorola hardware product launches.
Bringing in over 600 qualified leads for Calipsa
608
Marketing Qualified Leads gained
+282%
Monthly traffic increase
Increased engagement (impressions + clicks)
+156%
Created two Calipsa annual reports from scratch; a high-impact content initiative that grew our presence in AI and physical security communities, generated proprietary sales enablement data and brought in 347 marketing qualified leads.
Owned Calipsa’s content marketing strategy, spanning all steps of the buyer journey: organic SEO content, email marketing, inbound lead generation and thought leadership. Drove large increases in monthly traffic (+282%), impressions (+89%) and clicks (+67%).
Developed a targeted Spanish-language lead generation campaign establishing Calipsa in the LATAM region, with 261 marketing qualified leads for regional sales.